| Tip: Eye Tracking Is A General Measure |
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| Written by Administrator |
| Tuesday, 02 February 2010 16:09 |
| Eye tracking is a general term used for techniques used to measure the point of gaze i.e. where people look. Eye tracking provides scientific market research analyses to evaluate the effectiveness of visual communication |
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Did you know?
| Eye tracking provides an accurate measure of where people focus their attention - what they see and do not see |
TESTIMONIAL
“The Eye Tracking Research was excellent. What impressed us most was the analysis of the Eye Tracking data that goes beyond the analysis of the "heatmaps" of attentions but drills deeper into the data and enabled us to discover patterns that will help us in the creative design, copy text, call to action and the overall layout of the campaign. The use of ADGist helped us understand the branding impact of our adverts."Edwin Kodinye
Head- Strategic Marketing FNB
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