| Tip: Eye Tracking Provides |
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| Written by Administrator |
| Tuesday, 02 February 2010 16:06 |
| Eye tracking provides an accurate measure of where people focus their attention - what they see and do not see |
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Did you know?
| The ability for a product to attract shoppers’ visual attention has a strong influence on the choices they make |
TESTIMONIAL
“The Eye Tracking Research was excellent. What impressed us most was the analysis of the Eye Tracking data that goes beyond the analysis of the "heatmaps" of attentions but drills deeper into the data and enabled us to discover patterns that will help us in the creative design, copy text, call to action and the overall layout of the campaign. The use of ADGist helped us understand the branding impact of our adverts."Edwin Kodinye
Head- Strategic Marketing FNB
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