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Prompt Research Insights

What Your Eyes Tell The Advertiser PDF Print E-mail
Written by www.marketingweb.co.za   
Monday, 20 October 2008 08:16

We've always heard that the eyes are the window to the soul. Apparently, they're also a good indicator of how we perceive communications and show our levels of cognitive engagement. See full article...

 


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With eye tracking you can measure exactly where people look and illuminate hidden deficiencies that traditional market research methods cannot.