| What Your Eyes Tell The Advertiser |
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| Written by www.marketingweb.co.za |
| Monday, 20 October 2008 08:16 |
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We've always heard that the eyes are the window to the soul. Apparently, they're also a good indicator of how we perceive communications and show our levels of cognitive engagement. See full article... |
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| With eye tracking you can measure exactly where people look and illuminate hidden deficiencies that traditional market research methods cannot. |