| Tip: Measure exactly where people look |
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| Written by Administrator |
| Thursday, 29 October 2009 02:55 |
| With eye tracking you can measure exactly where people look and illuminate hidden deficiencies that traditional market research methods cannot. |
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Did you know?
| Eye tracking provides an accurate measure of where people focus their attention - what they see and do not see |
TESTIMONIAL
“The Eye Tracking Research was excellent. What impressed us most was the analysis of the Eye Tracking data that goes beyond the analysis of the "heatmaps" of attentions but drills deeper into the data and enabled us to discover patterns that will help us in the creative design, copy text, call to action and the overall layout of the campaign. The use of ADGist helped us understand the branding impact of our adverts."Edwin Kodinye
Head- Strategic Marketing FNB
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